Continuous wearable tracking
Every participant wears a Fitbit day and night, from two weeks before the study through week 17.
The Study
NOVA Study I is a 17-week research program into how the body adapts to thermal contrast therapy and structured recovery.
Every participant will do both protocols (NOVA Flow and NOVA Flex) in random order, so each body is compared with itself, not a group average.
Opening 2027 at NOVA Labs - Bangkok, Saladaeng
Study I will run at our new NOVA Lab on Saladaeng Road - a dedicated recovery and research site opening in 2027 - with 400 participants enrolling in monthly groups.
Inside the Study
What Study I measures, and how.
36 coached sessions
18 NOVA Flow and 18 NOVA Flex sessions per participant, coached by NOVA R&D Specialists.
Physical assessments and biomarkers
Body composition, grip strength, balance, mobility and in-depth bloodwork - PhenoAge, hsCRP, IGF-1, HbA1c and more.
Built with leading scientists
Designed with experts in cellular stress and wearable data science.
Clinical interpretation
Results reviewed with our clinical partner, SOMA Health.
Individual stress & recovery profiles
How each body responds to heat, cold and recovery - Flow versus Flex.
01 / 04
Baseline (Week 1)
Blood draw, baseline measurements, and Fitbit setup to establish your starting profile.
02 / 04
Block 1 (Weeks 2–7)
Three sessions per week following either FLOW or FLEX, with six weeks of guided data capture.
03 / 04
Washout + Switch (Weeks 8–10)
A three-week reset period, followed by a switch to the second protocol for Block 2.
04 / 04
Block 2 + Results (Weeks 11–17)
Complete the second protocol, finish final bloodwork, and receive your personalised response profile.
Why it matters
You're not just a score.
Millions wake up to a recovery number on their wrist with no idea what to do with it. NOVA turns that signal into a dose - what to do, how often, when and where.
Study I is where the NOVA AI learns it, one person at a time.
What Study I sets out to answer
Four questions behind the dose.
01
Which protocol works for whom
Whether Flow or Flex moves HRV, resting heart rate and sleep more, person by person.
02
How fast the body adapts
How quickly the benefits build, and how long they last once the sessions stop.
03
What changes the dose
How age, sex, fitness and sleep debt shift what each person needs.
04
How to personalise at scale
Turning 10,800 session responses into a model that sets each member's week.